CONCEPT DEMO — fictional business, built for portfolio purposes only. Not a real company.
Juniper Dental StudioBoise, Idaho · Est. 2018

In-office $299 · take-home $199 · price in writing before we start

Teeth Whitening

In-office whitening from $299 for an event-deadline smile, or custom take-home trays from $199 for the patient kind. Real results, honest expectations, zero sensitivity horror stories.

For weddings, reunions, job interviews, new-grandbaby photos — or just because your coffee habit has been keeping receipts since college.

Woman laughing warmly in a red sweater, showing a bright natural smile

How it works here

Whitening is the most-asked-about and most-oversold service in dentistry, so let's be straight about it: professional whitening lightens natural enamel several shades, it works best on yellow-ish staining (coffee, tea, wine, time), and it does not change the color of crowns, veneers, or fillings. In your consult we'll tell you exactly what your teeth will and won't do before you spend a dollar. If whitening won't get you what you want, we'll say so.

The in-office treatment ($299) is the fast lane: about 90 minutes in the chair with a professional-strength gel we control carefully, your gums protected the whole time. Most patients leave 3 to 6 shades brighter — great before a wedding or anything with a photographer. We schedule these with buffer time, so you're never rushed out mid-shade.

Take-home trays ($199) are the slow-and-steady option, and honestly, they're what half our staff uses. We scan your teeth and make custom-fitted trays — not the floppy boil-and-bite kind — and you wear them with gel for a week or two of evenings. Bonus: you keep the trays, so touch-ups down the road only cost you a syringe of gel.

What's included

  • A shade assessment and honest talk about what whitening can do for you
  • In-office session: about 90 minutes, 3–6 shades brighter — $299
  • Custom-fitted take-home trays with professional gel — $199
  • Gum protection and sensitivity management built into every treatment
  • Desensitizing gel included if your teeth run sensitive
  • Touch-up gel syringes available anytime you're a tray owner
  • Free with a smile: our honest opinion if whitening isn't your answer

Whitening — what people actually ask

Will whitening make my teeth sensitive?

It can, temporarily — usually a day or two of 'zing' with cold drinks. We manage it with desensitizing gel before and after, and by controlling gel strength and timing rather than blasting for maximum shade. If you're already sensitivity-prone, take-home trays at a gentler concentration are usually your better road.

How long do results last?

Typically one to three years, depending on your coffee, tea, wine, and smoking situation — we don't judge, we just calibrate. Take-home tray owners can touch up for the cost of a gel syringe whenever things dim.

Why not just buy whitening strips at the store?

Strips are fine for mild cases — genuinely. The differences here: stronger gel, custom trays that cover your actual tooth shape (strips miss the curves and leave streaks), protection for your gums, and a professional making sure the dark tooth isn't dark for a reason that needs treatment, not bleach.

While you're thinking about teeth

Ready for a dentist you don't dread?

Same-week visits are real here. New patients: exam + X-rays + cleaning — $129 — and you'll know every price before we start.

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